Motion graphics are animation videos that combine moving images, text, music, and sometimes voiceover to create a short story shared through video. They are a cross between animation and graphic design.
Here are some of the main benefits that motion graphics can bring to your marketing efforts:
Help Raise Brand Awareness
Viewers can easily understand a message or story shared through a video without having to put effort into it and viewers are more likely to stop scrolling to watch short videos than images or copy alone.
Plus, as an added bonus, people retain 95% of a message they watch as opposed to only 10% when reading.
Drive Traffic to Your Website
A website with motion is 53 times more likely to be shown on the first page of Google’s search results. The higher your site ranks in search results, the traffic you’ll see on your website.
Simply put, motion graphics are engaging.
Twitter said that tweets with a GIF see 55% more engagement than those without.
And 85% of consumers are eager to watch more videos.
Brightcove said that social videos generate 1200% more shares than text and images combined.
In the past, getting motion graphics created for your business would cost thousands of dollars. Today, these types of graphics are easier to create and therefore have become more affordable to the entrepreneur, marketer, or business owner looking to use motion graphics in their marketing.
There is no question that social media users engage with video more than any other type of content shared.
How Can You Use Motion Graphics in Your Marketing?
Motion graphics can be used to create:
- Important messages to your customer or prospect (COVID19 messaging comes to mind).
- Fun Product Ads.
- Explainer video about your brand.
- Onboarding videos for new customers.
- Inspiring Quote videos.
- Recruitment Ads.
- Education videos.
- How-to videos.
- And so many more!
Where Use Motion Graphics in Your Marketing?
Once you have motion graphics created for your business you can literally share them everywhere!
Add them to your website.
Share them on your social platforms like Facebook, Instagram, Pinterest, Linkedin, etc.
Include them in your email marketing.
Add them to your onboarding campaign to delight and wow new customers.
Use them on sales pages, landing pages, or even thank-you pages.
Basically, anywhere you want to communicate with your customer or prospect is the perfect place to incorporate motion graphics.
Why Use Motion Graphics in Your Marketing?
It’s no secret that content is the key to capturing the attention of your perfect ideal customer. Video is the most highly consumed form of content – and consumers want more!
Motion graphics are a great way to connect with your viewer, send your message effectively, build trust, and get your viewer to engage with your brand.