“Creating content is time-consuming.”
This is the most common “complaint” I hear from my coaching clients when we talk about the importance that content creation has in their marketing.
Yep, it is. But, it is ssssoooooooo worth the work if you do it right.
That being said, sometimes sharing other people’s content is perfectly ok – as long as you do it right.
“Why in the world would I want to take the time to share other people’s content Misty?”
“What’s in it for me?”
“If I share other people’s content am I just helping them build their brand?”
“How does it help me build my brand?”
Hold on to your britches! Ha! Let’s drill down on this more.
What is content curation?
Let’s start off with the basics. Sharing other people’s content (OPC) is essentially content curation.
Content curation is sharing content created by someone other than you.
When you think about the content that you’ve seen on social media that you’ve shared or retweeted, you are practicing content curation.
Here’s (5) reasons how sharing other people’s content will help you build your brand.
#1 Sharing other people’s content positions you as a trusted resource.
In time, your audience will notice that you share content that is tailored to them and is helpful and you’ll be recognized as a trustworthy resource where they can go to get the guidance they need.
#2 Sharing other people’s content is a great way to connect with influencers.
When you are sharing other people’s content (OPC), you give that person more exposure. When you begin curating content regularly influencers will notice. They will appreciate your willingness to support them and may in return ask what they can do to support you.
#3 Sharing other people’s content helps you with your SEO (search engine optimization).
When you share other people’s content you are creating new opportunities for online users to find you. Curating content helps you get found online, enhances your online presence, can generate backlinks, and overall increase your SEO (search engine optimization).
#4 Sharing other people’s content will save you a ton of time.
Creating unique content takes time. When you share other people’s content you won’t have to spend hours writing, posting, and promoting the content. Find content that someone else has created (more on this in a minute) and share.
#5 Sharing other people’s content will help you capture leads.
This is one of the best advantages to curating content! What if you could save a ton of time, increase your SEO, position yourself and your brand as a trusted resource, connect with other thought leaders, AND capture leads to your email marketing list at the same time?
Sound too good to be true!?!
How to Capture Leads Sharing Other People’s Content on Social Media
STEP 1 – Find popular content that your audience would find helpful, useful, or informative.
One of the fastest, easiest, and most effective ways to find popular content is to use a site like BuzzSumo.
Head over to their site to search keywords to find top articles that were shared over the past 12 months.
Identify the posts you believe your audience would find helpful and drop the links on a Google Doc.
STEP 2 – Create custom message overlays and call-to-actions on top of (almost) any content that you share online.
Once you have a list of articles you want to share use Sniply to create overlays and call-to-actions on top of the content you share.
Here’s how you do that…
Sign up for Sniply
Log in to create a custom overlay call-to-action.
Copy your custom link and you are ready to share on social media!
I recommend that you use Hootsuite to help schedule, publish, interact with your audience, monitor conversations, and measure performance for your social media marketing all from one easy-to-use dashboard.
With Hootsuite, you can easily schedule your posts with your Sniply link so that when social media users stumble across the content you are sharing, they will click the link and be directed to the article. Once on the site, your pop-up overlay call-to-action will pop up so you can direct the viewer over to your website, landing page, or offer page.
Genius – right!?!
STEP 4 – Encourage other people to share your content.
If you are writing and creating amazing content consistently, you might have already noticed people sharing your content – HIGH FIVE, my friend!
If you are looking to get more shares on your content, here are some tools to try:
- SumoMe helps grow your website traffic and shares with an easy to install a WordPress plugin.
- ShareThis is a similar plugin to SumoMe that allows social sharing on your blog.
- And Click to Tweet allows you to embed a message that allows your blog readers to share a quote from your blog onto Twitter easily. And you can include your Twitter handle to track mentions and links to your business Twitter account.
It’s likely that you’ve heard the phrase, “content is king” before.
Creating your own unique content has many advantages such as:
- Creating content helps you attract your perfect ideal customer.
- Creating content builds trust.
- Creating content builds authority.
- Creating content positions you as a thought leader.
- Creating content helps to capture quality leads.
- Creating content helps set up the sale.
- Creating content helps with SEO (search engine optimization).
But, creating content is definitely time-consuming.
When you are sharing other people’s content make sure you do it with a Sniply link so you can get all the advantages shared here in this article along with an opportunity to drive prospects and readers to your website, blog, landing page, or sales pages.