Facebook is the largest social media platform globally, with billions of active daily users. Using Facebook as a marketing tool is highly effective, especially for those who are building their brands online. 

The prime real estate on your Facebook business page is located at the top and is one of the most overlooked opportunities – your Facebook cover image (or “banner”). Your banner is the first thing that someone sees when they land on your Facebook page yet it receives very little attention.

Here are (10) ways you can use your Facebook cover (banner) as a marketing tool to help you promote your brand.

Let’s first start with the basics…

What size should your Facebook cover image be?

The dimensions of your Facebook cover image is 820 pixels wide by 312 pixels tall for desktop and 640 pixels wide by 360 pixels tall for mobile.

When designing your Facebook cover image be sure to place key elements away from the edges so that they can be seen on desktop and mobile. It’s important to know that  96% of Facebook users access the platform from their mobile device.

Now let’s dive a little deeper in ways you can use your Facebook cover as a marketing tool…

Create an Explainer Video

Did you know that you can upload videos for your Facebook cover? Yep, it’s true! There’s no better way to leverage this space than creating and sharing an explainer video.

An explainer video is a short animated video created by brands to tell a story in a memorable way. Check out Pug Shop’s video here.

Share Your Brand’s Mission

Use your Facebook cover image to showcase your brand’s mission. You can include your mission statement, slogan, or tagline along with a powerful image to draw the attention of your perfect ideal customer.

Showcase Your Products or Services

You can also use your Facebook cover photo to promote the products and services you offer. Whether you have a core product you want to highlight or if you are rolling out a brand new product you wish to promote, you can do so quickly by uploading and changing your Facebook cover photo.

Use Your Cover Photo as a Countdown

Facebook cover photos provide the perfect opportunity to create a virtual and digital countdown of your own. Promote an upcoming event, promotion, sale, or even the launch of a new product by uploading and changing your Facebook cover photo daily to reflect the time left until the big event. Using your Facebook cover photo is not only simple and easy to do, but it can help keep users coming back to your page for more while also piquing the interest of new visitors.

Celebrate a Current or Upcoming Holiday Event

Celebrating worldwide holidays or special events is possible with a custom-designed cover image. Create enough banner images to update your Facebook cover photo every month.

Highlight Promotions or Exclusive Offers

Whether you are promoting a sale on your website or within your email newsletter, promote any upcoming event, or offer using your Facebook cover photo. Highlight coupon codes, promotional codes, and even specific URLs to drive traffic to your website while keeping your social media followers interested in what you have to say and share.

Use CTA Buttons to Drive Traffic

When designing your Facebook cover image have your designer include a button on your graphic or arrows pointing to the CTA button on Facebook.

While your image isn’t clickable, you can include a clickable link in the description area.

Announce a Contest or Giveaway

Use your Facebook cover image to announce contests and giveaways to drive traffic to your website or dedicated landing pages where you can capture leads.

Share Customer Testimonials

Another great use of your Facebook cover image is to share examples of happy, satisfied customers. Be sure to include an image of your happy customer and a picture of your product (whenever possible).

Leverage Your Prime Real Estate!

Whether you are using your Facebook cover image to generate buzz around your Facebook marketing campaign you have launched or intend to launch in the near future. Promote deals, discounts, and even exclusive contests to keep users interested in your updates and coming back to your page for more content. 

Be sure to update your Facebook cover image regularly to leverage your prime real estate and help you with your marketing promotions.

Knowing how to put your Facebook cover image to work for you can help you grow your following, drive traffic to your website or dedicated landing page, help you capture leads, help you promote your brand, or share stories that connect with your perfect ideal customer through video.

About the author

Hi, I'm Misty founder of Your Marketing Coach and co-founder of Pug Shop Design. I'm a serial entrepreneur, marketing coach, professional speaker, and author who teaches business owners, educators and entrepreneurs how to implement marketing strategies that work.

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